New Jersey Devils

Online betting and gaming brand Betway has deepened its links to the National Hockey League, after rolling-out a multi-year partnership with the New Jersey Devils.

Under the terms of the partnership, the Super Group company will receive brand exposure and TV-visible signage throughout the Prudential Center for Devils’ home games.

Furthermore, Betway will also gain dashboard, Zamboni tunnel and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.

Moreover, the firm will also become the presenting partner of the ‘Devils Starting Line-Up, presented by Betway,’ a social post series supported and promoted across all of the franchise’s social media platforms.

Adam Cross, senior vice president of global partnerships for Harris Blitzer Sports & Entertainment and the New Jersey Devils, noted: “We are thrilled that Betway has selected the New Jersey Devils to continue their global campaign to connect and engage with the most dedicated fans across the NHL and sport.

“The New Jersey sports fan continues to be savvy, aware and engaged with sports betting opportunities; and we are pleased to introduce them to Betway’s unique platform, featuring some of the most entertaining wagers and competitive odds available today.”

This becomes the latest US sporting partnership inked by Betway, and follows an array of recent agreements alongside the links of the NHL’s Philadelphia Flyers and NBA’s Philadelphia 76ers and Dallas Mavericks.

Anthony Werkman, CEO of Betway, said of the group’s latest US sporting alliance: “We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio.

“Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.”