Real Dealer Studios expands audience via William Hill deal

ollowing a pilot period in Scotland, GambleAware has invested £2.5m into its gambling harms prevention programme, expanding the charity’s Gambling Education Hubs across England and Wales.

Igaming developer Real Dealer Studios has joined forces with William Hill as the former kickstarts 2022 with an expansion into new audiences. 

Set for the .com and .uk market, the collaboration between the two is said to see a phased roll-out of five titles from Real Dealer Studios’ suite of content across both William Hill and Mr Green casino brands through January and February.

Shane Cotter, chief product officer at Real Dealer Studios, noted: “2021 was an incredibly successful year for Real Dealer Studios and we’re really happy to be carrying that momentum into 2022 by announcing our new partnership with the William Hill Group.

“William Hill and Mr Green are both sites with a huge market presence in the UK and beyond. By teaming up with them, we’ll be able to further strengthen the Real Dealer brand by sharing a selection of top titles with a new audience who might not yet be familiar with our unique way of doing things.”

Set to launch over the coming weeks, Real Dealer’s catalogue of igaming products includes Real Roulette, Sarati, Real Baccarat with Courtney, Real Fortune Finder with Holly, Real Auto Roulette and Multifire Auto Roulette.

Moreover, all titles mentioned above will use recorded video of gameplay that has been captured in the developer’s studio, resulting in a “more personalised casino experience” for players.

Richard Atkinson, global head of live casino at William Hill Group, added: “William Hill Group are delighted to partner with Real Dealer Studios to expand our portfolio of top content for customers and we’re very much looking forward to debuting their games on our network in the coming weeks.”