Operational intelligence casino solutions provider VizExplorer has added its VizOnDemand engines to all four Navajo Nation casinos across Arizona and New Mexico.
The agreement will see VizExplorer add its slot reporting and slot recommendation engines to the properties, with a view providing in-depth reporting, analysis, and recommendations in seconds.
“We have been partnering with VizExplorer since 2019 and we are excited to extend our relationship on the marketing front and to add to our slot analysis capabilities” said Brian Parrish, interim CEO of Navajo Nation.
“The addition of slot reporting and slot recommendation engine will allow us to quickly and efficiently identify additional revenue generating opportunities on our floor and spend more time working on high value projects”
VizOnDemand slot tools deliver opportunities to optimise slot floors and maximise ROI. Additionally, Navajo Nation Gaming Enterprise has renewed agreements for VizExplorer’s campaignViz marketing campaign management tool.
“We look forward to building on our strong partnership with the Navajo Nation Gaming Enterprise and delivering VizOnDemand slot reporting and slot recommendation engine,” added David Patent, CEO of VizExplorer.
“We are focused on being a true partner to our customers, giving them the tools and support they need to succeed.
“We are confident our best in class products and team of experienced gaming operators can help the NNGE team reach their goals.”
NNGE is a wholly-owned Navajo Nation enterprise created by the Navajo Nation in September 2006 to develop and operate Navajo casinos in accordance with federal and Navajo Nation laws, as well as the negotiated Navajo Nation-applicable state compacts.
Employing 1,200 employees, it operates four casinos in New Mexico and Arizona. It opened its first property, the Fire Rock Navajo Casino near Gallup, New Mexico, in November 2008. Within five years, three additional properties were added – Flowing Water Navajo Casino; Northern Edge Navajo Casino; and Twin Arrows Navajo Casino Resort.