ComeOn Group has deepened its ongoing relationship with Evolution via the creation of an online live casino environment entitled Ruby Lounge.

The dedicated set-up, dubbed a ‘brand within brands’ by the online casino operator group, which it says will be a “revolutionary product,” is to be available for players across multiple markets.

The Ruby Lounge, which builds upon the firm’s multi-brand strategy, currently comprises eight live blackjack tables and one live roulette entity, all of which are served by ComeOn’s dealer team.

“We are very pleased to present our new online live casino environment Ruby Lounge to our customers,” stated Cristiano Blanco, chief product officer at ComeOn Group

“With this dedicated studio we created a premium environment across all brands and markets. Our team did a great job creating a studio with its own identity so strong to build its own proposition, enabling our brand and country teams to push it across all brands of the group. 

“We are continuously innovating and progressing to meet our goals for the best customer experience in the industry. We will not stop here, Ruby Lounge is a great product and there is much more to come.”

ComeOn has been an Evolution partner since 2013, offering an array of the group’s live casino games and game show titles, as well as numerous online slots via NetEnt and Red Tiger.

Erland Hellstrom, commercial manager at Evolution, noted: “We have been working closely with ComeOn Group for many years and we’re delighted that their dedicated live casino environment is now live. 

“The end result is magnificent and early statistics suggest that ComeOn Group players absolutely love the whole look and feel of this premium environment with its world-class live casino games.”