Philadelphia 76ers and BetMGM combine to launch branded products

US-based casino operator BetMGM has launched its NBA-focused Philadelphia 76ers branded roulette and blackjack. 

US-based casino operator BetMGM has launched its Philadelphia 76ers branded roulette and blackjack. 

Utilising the branding and colours of the 76ers, BetMGM’s first NBA team partnership, the titles will be available on BetMGM Casino and Borgata Casino in Pennsylvania, as well as Party Casino in New Jersey.

“We are proud to broaden our partnership with the 76ers, a historic NBA franchise, through the introduction of these new branded roulette and blackjack games,” said Oliver Bartlett, Director of Gaming at BetMGM. “These games are great additions to BetMGM’s ever growing casino offerings in New Jersey and Pennsylvania.”

In addition to the casino games, the partnership focuses on digital fan engagement campaigns and promotions. As an official sports betting partner, BetMGM has also been prominently featured on in-arena signage and across all team digital and social platforms.

The 76ers Roulette features “realistic animations”, additional neighbour section bets, and a full results interface. In addition, the 76ers Blackjack allows gameplay in up to five seats and includes side bets.

Through these gaming experiences, players are seated in a three-dimensional suite at the 76ers’ home arena. Both titles were developed by Evolution, BetMGM’s live dealer partner, each also features a ‘go live’ button – which takes players directly into the live version of the game they were playing.

“BetMGM has been an incredible partner over the last two seasons, and we’re excited to showcase our growing collaborations with the introduction of 76ers roulette and blackjack,” added Owen Morin, Senior Vice President, Corporate Partnerships, Philadelphia 76ers

“We know that these new, innovative offerings will be a big hit with 76ers fans throughout New Jersey and Pennsylvania.”