Ontario to bring 888 ‘long-term growth’ following licensing nod

Rightlander has become the latest to mark its Ontario intentions as the company launches its suite of products and services in the province. 

888 has elaborated on its delight at being awarded a licence by the Alcohol and Gaming Commission of Ontario, and will launch within the Canadian province when it debuts on April 4.

The approval, says the gambling group, represents “an important step” in its ongoing growth strategy, which it adds “focuses on expansion in attractive regulated markets”.

With Ontario representing a long-term growth opportunity for the group, 888 comments that it “has strong brand awareness in Ontario, and is looking forward to being able to leverage its full marketing expertise and focus on product leadership to provide exciting and locally relevant experiences for players”.

Via this latest approval 888, which will see the firm introduce its casino, poker, and sports products into the region, now holds licenses in 19 locally regulated markets, including seven states in the US, with revenue from locally regulated and taxed markets representing 74 per cent of 2021 revenue.

Itai Pazner, CEO of 888 Holdings, commented: “We are delighted to have been awarded a licence by the AGCO and look forward to launching in the market when it officially opens. 

“As a group, our focus is on strengthening our presence and offer to customers across key regulated markets.To that end, Ontario represents an attractive long-term growth opportunity for 888 and this is an extremely strategically important milestone for us.

“As we prepare for launch in the coming weeks, we are excited to bring all of 888’s leading products and games to new audiences across the province, providing our unique and differentiated experiences to players.”

From April 4, private gaming operators that have registered with the AGCO, and have executed an operating agreement with iGaming Ontario, a subsidiary of the former, can begin to offer its games to players within the region. 

In January, the CasinoBeats 100 Club delved deeper into the region, after being quizzed on what the potential is for the soon-to-be regulated market and how enticing it could be for operators?