Soft2Bet eyes global uptick as Gilad Naim becomes CCO


Soft2Bet has added Gilad Naim into its leadership team as CCO, with the online casino and sportsbook platform provider stating that the decision is “essential for our growth strategy”.

Gilad, who boasts past experience in senior roles at operators and suppliers including Aspire Global, NeoGames and Nuvei, brings knowledge of multiple aspects of igaming, including payments, risk assessment, identity verification and other operational matters.

“This is a fantastic time to be joining Soft2Bet, one of the fastest growing companies in the industry,” Naim commented. “The company truly is a technology driven company with an outstanding product. 

“The market is transforming rapidly, and clients’ expectations are rising. I see tremendous opportunities to develop in key sectors globally, and I am delighted to be a part of the team.”

In the role, Naim will spearhead the company’s expansion, which Soft2Bet says will be done via “leading the execution of forward-thinking objectives and implementation of all commercial strategies”.

The appointment is expected to assist the company to better incorporate and establish these strategies, stimulate growth, and set up new business prospects.

Boris Chaikin, CEO at Soft2Bet, said: “We are pleased to welcome Gilad Naim as our CCO. The substantial experience he has in commercial leadership is essential for our growth strategy, and it will help pinpoint further opportunities that correspond with our global objectives.”