GamCare has awarded Entain with the Advanced Safer Gambling Standard, with the operator emphasising the “critically important area”.

Arizona’s Bluewater Resort and Casino has teamed-up with Quick Custom Intelligence for the deployment of the group’s slots platform at the property, with installation having been completed and staff fully trained and actively using the tool.

The solution aims to help casino operators develop an understanding of player interaction, which it is hoped will generate more revenue and build comprehensive reporting and analytics.

An enterprise of the Colorado River Indian Tribes, the establishment boasts 500 slot machines, table games, poker room, bingo hall, several dining establishments and a 200 room hotel.

“After a careful selection process, we evaluated QCI as having the most comprehensive slot analytic solution in the gaming analytics space,” said Phil Hall, Director of Slots for Bluewater Resort & Casino. 

“The solution enables us to address critical questions in what is now a very dynamic and ever-changing gaming market.

“Furthermore, the QCI gaming community approach to a business relationship allows us to collaborate to meet our current and future needs.”

Quick Custom Intelligence has installed its software in over 50 casino resorts in North America, as well as over 3,000 locations worldwide, the operators of which are said to manage more than $10bn in annual gross gaming revenue.

Dr Ralph Thomas, CEO of QCI, added: “We are honoured that Bluewater Resort & Casino has begun deploying the QCI slots tool to assist with managing and optimising their slot and table games mix. 

“Our growing partnership exemplifies the importance of the QCI collaborative philosophy in regards to continued enhancement of our products. 

“With over 50 casino resorts in North America and over 3,000 sites worldwide using our tools, we are confident our highly configurable product will meet the dynamic needs of Blue Water Resort & Casino.”