Caesars Entertainment has enhanced its rewards tier status with its Visa card introduction, in partnership with Bread Financial.
As part of the upgrade, new and existing Caesars Rewards members will, along with earning reward credits, have the opportunity to raise their tier status with every purchase made using their Caesars Rewards Visa card.
Josh Jones, Chief Marketing Officer of Caesars Entertainment, commented: “Caesars Rewards is the largest loyalty programme in the industry, and we continue to challenge ourselves to find new ways to reward our members and help get them the best offers and rewards in the business.”
“We are thrilled that, with the help of our partner Bread Financial, our Caesars Rewards members now have even more opportunities to unlock the experiences and service that only Caesars Rewards can provide.”
Through purchases made on their Caesars Rewards Visa card, members have long earned Reward Credits which can be used on casino play, dining, travel and entertainment at Caesars Rewards destinations, as well as for free play and sports bets on Caesars sportsbook and casino app.
Under the expanded programme, members will also earn tier credits that accumulate and unlock higher status levels and benefits. All new and current Caesars Rewards Visa cardholders will automatically be eligible to earn reward credits and tier credits.
“Using our proprietary optimisation process for value propositions, Bread Financial and Caesars Entertainment created an elevated tier credit programme with enhanced rewards that meet the needs of Caesars’ most loyal customers,” added Val Greer, EVP and Chief Commercial Officer, Bread Financial.
“The updated earning programme gives consumers the opportunity to earn even more Reward Credits back on dining, travel and entertainment for use on their next trip to any Caesars Rewards destination.”
Under the new Caesars Rewards Visa programme, Bread Financial and Caesars will continue to provide land-based and online solutions to enhance acquisition and engagement, with select destinations also offering on-site instant card issuance capabilities.
The card utilises tap-to-pay technology, is compatible with primary digital wallets and offers increased anti-fraud security.