Igaming digital marketing firm SpeedMedia aims for a “strong entry” into the crypto affiliate market after acquiring CoinPoint.
Owned by JKR Investment, SpeedMedia’s acquisition is said to leverage the growth of the blockchain agency via its experience in engagement, retention and affiliate marketing.
Nikola Teofilovic, CEO SpeedMedia, explained: “We are excited about this acquisition as these assets will boost our ecosystem and allow us to make a strong entry into the growing crypto affiliate market in the igaming industry.
“These websites have a great foundation to grow and we will do our utmost to become the market leader in this space.”
Founded in 2013, CoinPoint Group has created a wide network of websites, including igaming websites BestBitcoinCasino.com and BestBitcoinSlots.com, as well as cryptocurrency and blockchain website CoinChoose.com. The agency provides exchanges, wallets, trading, blockchain, IEO/STO/ICO, and igaming.
Recently, following its focus on the crypto market, CoinPoint realigned its attention to developing new verticals in the Web 3.0 sector, including the metaverse, NFT’s, blockchain, and decentralised gaming.