VBET has strengthened its position in the French sporting arena after the betting and gaming platform detailed an extension of an alliance alongside Ligue 1 outfit AS Monaco.
This three year addition builds upon the platform set two years ago which saw the brand displayed on the shorts Les Monégasques as well as benefitting from presence on screens and LED boards in the club’s Stade Louis II home.
Oleg Petrov, Vice-President and CEO at AS Monaco, commented: “We are delighted to extend our relationship with VBET and make it a lasting one. The renewal of this partnership reflects the good dynamics and trust that exist between our two entities.
“Like AS Monaco, VBET is an ambitious brand and driven by a strong spirit of innovation, which is constantly developing in a market that remains highly competitive.
“It was therefore natural to continue this collaboration in order to continue to support each other in achieving our respective objectives.”
As a result of the expanded agreement, VBET is looking to strengthen its position on a global scale in addition to bolstering its presence with the French sports betting market.
The Armenian sports betting and online casino operator, which forms part of the BetConstruct group, has also previously linked up with Paris FC in a deal that covered the 2021/22 and 2022/23 seasons.
In December 2021 the brand also confirmed a collaboration with Ukrainian footballer Oleksandr Zinchenko, who joined former France and AS Monaco star Youri Djorkaeff in the VBET stable.
“Since our arrival on the French market in 2019, we have been investing in quality partnerships to promote our brand as well as French football,” noted David Ozararat, CEO of VBET France.
“We are very happy with this renewed confidence from AS Monaco and have strong ambitions for the future, as does this team which continues to surprise again this season.
“Since 2020, we have believed in this partnership and hope to be able to support AS Monaco for many more years.”