Rush Street Interactive has become the first US-based online casino and sports betting company to embed Neccton’s real-time data analysis player protection software into its operations.
This will see the operators BetRivers and PlaySugarHouse online entities across the US, in addition to the Canadian province of Ontario, utilise the data science and software company’s mentor solution.
“Partnering with Neccton, a well-respected global leader in player protection products, is a testament to RSI’s commitment and execution of our corporate social responsibility strategy, which prioritises and embeds responsible gambling into the core of our operations,” said Richard Schwartz, Chief Executive Officer of RSI.
“It is imperative that we ensure both our valued players and team members have the tools and resources necessary to help ensure a culture of responsible gambling and sustainable play.”
Under the terms of the agreement, RSI players will become guarded by an AI-based solution that analyses player behaviour in real-time in a bid to prevent problem gambling habits evolving. The software recognises possible problematic behaviour and works to help both player and operator to identify and address the issue.
For example, players are informed when their deposit frequency is increasing significantly, which aims to help customers make better-informed decisions about their play with individualised feedback. mentor also includes modules for fraud, AML and aCRM.
“North America’s regulatory landscape is very diverse, so it is wonderful to see an operator as large and well-respected as Rush Street Interactive embrace our software and be ahead of regulatory requirements to become the first US company to adopt this powerful tool, underlining their heightened approach to player care,” added Dr Michael Auer, Neccton director and head of development.
“Our research has shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer, so there is real value when a player is cared for by an operator.
“It’s a validation of our approach and our software’s capability that RSI has joined our ever-growing customer base, and we look forward to many years of partnering with them to help look after their players.”