Rush Street Interactive has announced the launch of igaming and online sports betting through its RushBet brand in Mexico, building upon a partnership inked alongside Grupo Multimedios earlier in the year.
The 25-year alliance, initially signed on February 1, 2022, sees RSI roll-out a brand that boasts over 350 slots and table games, including the Evolution live suite, as well as a sportsbook that boasts an array of wagering opportunities.
RSI will operate online casino and sports betting countrywide in close partnership with Grupo Multimedios, a subsidiary of which holds a licence to operate online gaming in Mexico.
Richard Schwartz, Chief Executive Officer of RSI, explained: “We are thrilled to build upon RSI’s track record of success in Latin America to now bring the millions of Mexican gaming enthusiasts into the expanding RushBet community.
“We will deliver the same best-in-class products and trusted services that our players in other markets, such as Colombia, where we are top three in amounts wagered, have come to expect and appreciate.
“At RushBet we always put the player experience first – focusing on earning and retaining player trust, be it through our array of proprietary betting options, fast and easy payouts, or efficient and helpful customer support.
“That is why we are confident that RushBet will become one of Mexico’s preferred online casino and sports betting destinations.”
Adding: “Grupo Multimedios is one of the most respected media enterprises in Mexico, making them a great partner for us to launch and accelerate our online gaming operations in the country.
“Mexico represents an attractive market opportunity, with a population of more than 130 million. When combined with Colombia’s population of 50 million, this new market greatly expands RSI’s offering in Latin America.”
Grupo Multimedios, whose history in Mexico dates back 89 years, spans multiple industries including media, sports, entertainment, wines, food, retail and real estate.
The company’s portfolio of media assets encompasses television; radio; print; billboards; and digital; and includes Mediotiempo, a digital sports property attracting more than seven million unique users per month; digital national news and information source Milenio; and Canal 6, its network of 22 television stations and 63 radio stations.
Angel Cong, Co-CEO of Multimedios, commented: “It is very exciting to launch with RSI and bring the first major US-based online operator to Mexico.
“RSI has proven to be successful in the North American and Colombian online casino and sportsbook markets, and together we will leverage our media assets to achieve the same in Mexico.
“Our goal is to work with RSI to create the best and most trusted online casino and sports betting experience in the Mexican market.”
Through its brands, BetRivers, PlaySugarHouse and RushBet, RSI offers real-money mobile and online operations in the thirteen US states of Pennsylvania, Illinois, New Jersey, New York, Connecticut, Michigan, Indiana, Virginia, Colorado, Iowa, West Virginia, Arizona and Louisiana, as well as in the regulated international markets of Ontario, Canada, and Colombia.