Established land-based and online operator Crystal Wealth Group is delving into the cryptocurrency betting space with its new online casino brand, BetCoco.
BetCoco offers casino, live casino, sports and esports betting to its online customers, and after launching its crypto services plans to debut a fiat-based platform.
The website will reward customers with loyalty points to redeem special rewards, incentivised bonuses and exclusive tournaments, in an attempt to create a new user experience.
Mike Fox, Chief Financial Officer at Crystal WG, stated: “BetCoco is a fun brand that offers a fabulous player experience with the leading games and services that the industry has to offer. Innovation is at the foundation of everything we do through creating the best features to continuously improve our user experience.
“We are launching with crypto, with fiat soon to follow, and are deploying exciting paid media marketing and affiliate campaigns to let the markets know about us.
“The foundation of our vision is a passion for casino wagering and sports betting backed by very strong operational experience in both land-based casinos, sportsbooks, and the iGaming industry.
“Our plan is based on working with the top providers in the industry to build the best core iGaming platform possible that gives us the launching pad to offer multiple brands to multiple markets.
“With the market expected to reach USD 154 billion by 2030, we view BetCoco as our first step into this exploding worldwide market where we hope to earn a meaningful share.”
Crystal WG teamed up with global marketing and digital specialists Digital Fuel Performance to establish BetCoco. Following the launch, it has appointed DFP to manage full-service digital marketing and acquisition for BetCoco in both fiat and cryptocurrencies.
“Crystal Wealth Group appointed Digital Fuel Performance to advise on and execute all aspects of the launch of their flagship casino brand, BetCoco,” commented Nick McClagish, Group Account Director for DFP.
The two entities will work together “with a focus on their digital marketing and acquisition objectives, forming a long-term partnership with the joint objective of maximising revenue growth in a range of territories.
“Our specialist digital insight matched with their deep understanding of specific LATAM territories and their needs is a perfect match to support our joint bid to make the BetCoco casino brand the best experience possible for customers globally.”
BetCoco is currently licensed in Canada and much of Latin America with its cryptocurrency platform, while currently processing requirements to go live in Brazil and India.