Sahara lauds ‘best in class’ BetGames following content deal


BetGames has enhanced its African presence after the live dealer and betting games studio signed a distribution deal with Sahara Games Technology.

Following the signage of the agreement, BetGames will integrate its portfolio of titles, such as lottery titles Lucky 7 and Lucky 5, alongside its Wheel of Fortune game, to Sahara’s land-based offering.

Mathew Halloran, COO at Sahara Games, noted: “We’re excited to have reached an agreement with such a prominent name like BetGames, the company’s presence in Africa speaks for itself.

“Striving to maintain the Sahara Games brand as a market leader, we always look to integrate the best in class, and we’ve done just that by taking on BetGames’ exciting collection of lottery games.”

The latest deal sees BetGames further enhance its presence in an array of markets with the collaboration already live, delivering BetGames’ content to over 300 retail locations in Kenya, Uganda, Nigeria and Mozambique.

Adding to the thoughts of Halloran, BetGames’ VP Sales, Africa, James Everett, stated: “We’re delighted to have reinforced our position in Africa, with this latest deal seeing us grow in four markets.

“Since its launch, Sahara Games has established itself as a fantastic operator, offering a host of sports-betting and casino products – with our content now adding to its thrilling collection.”