PlayStar has vowed to deliver a flurry of key announcements over the coming weeks and months after teaming-up with Colorado land-based casino group GF Gaming.
This becomes the latest stage of the group’s US ambitions after launching in New Jersey last month as well as extending a multi-year market access deal alongside Caesars into Indiana. Pennsylvania entry is also scheduled for later this year.
Colorado is “poised to become a promising online casino market,” noted PlayStar, with the group looking to deliver localised experiences, driven by personalisation and engagement, across all operational jurisdictions.
“PlayStar is a brand that’s committed to providing players in the US with a genuinely unique online casino experience – and by teaming up with GF Gaming in Colorado, we’re already looking ahead to how we can expand these plans into the next market when regulation allows,” explained Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar.
“With New Jersey, Pennsylvania, Indiana and now Colorado market access secured, along with more announcements coming, we’ve secured a growth path well into the future.
“However, we’re not stopping there, with further market access being high on the agenda as we head off to G2E this week.”
GF Gaming is a Colorado-based company that owns the Famous Bonanza and Easy Street Casinos in Central City.
Roger Brown, General Manager at GF Gaming, added: “Having seen what PlayStar has already achieved with its innovative and incredibly successful New Jersey launch, we had no doubts whatsoever that the brand was the perfect online partner for us in Colorado.
“Like us, PlayStar is a company that places a lot of emphasis on supporting the local community through promotions and partnerships – and when Colorado realises the vast potential of legal internet-based gaming, we’re confident they’ll deliver a first-class online casino experience to players in our state.”