Pragmatic inks bet365 bingo deal amid extended Brazilian presence

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Pragmatic Play has taken its bingo portfolio live with “powerhouse” bet365, as well as securing a multi-vertical alliance in Brazil alongside Bet24horas.

The former, which the online casino supplier noted comes after a “landmark” slots agreement in May, will see the firm’s suite of bingo products initially become live for players in the UK before a wider roll-out in the near future.

A bet365 spokesperson said: “Pragmatic Play’s breadth of content needs little introduction to today’s discerning players and as such, we’re delighted to be able to offer its Bingo portfolio as well as its slots. 

“bet365 offers a first-class betting and gambling entertainment experience and the new Bingo suite at our disposal fits in perfectly with the quality that we provide to our players.” 

Under the terms of the enhanced partnership, players will gain access to a suite of bingo variants, including classics such as 90 and 75 ball, as well as Drop Pots, the seasonal Pumpkin Blast and upcoming introduction Diamond Dazzle. 

“Partnering with a powerhouse like bet365 represents a considerable milestone in our development of the sector,” explained Claire McDaid, VP of Bingo at Pragmatic Play.

“We are honoured that such a highly regarded and reputable brand has joined the Pragmatic Play Bingo network.  

“Now proudly supplying both slots and bingo to one of the most renowned names in the business is a crucial strengthening of our standing as a multi-vertical provider. 

“The opportunity to place our games in front of a huge number of new players is an incredible boost to our global growth ambitions and we couldn’t be more pleased.” 

Furthermore, Pragmatic Play has taken three verticals lives with Bet24horas, with the igaming supplier noting that Latin America, and Brazil in particular, continue to be “a source of accelerating commercial growth”.

This will see more than 250 slot titles become available to the operator, including games such as Aztec Blaze, Octobeer Fortunes and Gates of Olympus, as well as a selection of virtual sports titles. 

Bet24horas will also gain a live casino uplift courtesy of a roster of offerings that includes classics such as roulette and blackjack as well as game show introductions such as Sweet Bonanza CandyLand and Mega Wheel.

Victor Arias, VP of LatAm operations at Pragmatic Play, noted: “Brazil is a hotbed of potential and we are seeing that with the number of new partners there coming on board with us.

“Bet24horas represents another significant platform for our content in a country where players continue to enjoy our games.”