The National Basketball Association has enhanced its relationship with the industry after securing an official tie-up with NorthStar Gaming in Ontario.
This will see the “proudly Ontario-based” operator, which reached an agreement with Baden Resources regarding a reverse takeover transaction earlier this year, become designated as an authorised sports betting operator of the league.
Under the terms of the agreement, the NorthStar Bets brand will look to provide NBA bettors with “an immersive gaming experience” that features real-time data.
Furthermore, players have also been promised an improved navigation within the online casino and sportsbook’s platform, as well as the inclusion of NBA marks and logos within the platform.
In addition to all of the above, NorthStar Bets and the NBA have also vowed to collaborate on “best-in-class practices” to protect the integrity of games.
This latest agreement builds on previously announced partnerships from NorthStar Gaming, which added Pragmatic Play content to its Ontario-based platform earlier today, that provides consumers with more pre-game and live in-game betting opportunities across various leagues, including the NHL.
“As an authorised gaming operator, NorthStar Gaming will connect our players with official data and stats from the NBA and provide them with an insights-packed user experience,” said Michael Moskowitz, Chief Executive Officer and a founding partner of NorthStar Gaming.
“We’re excited to offer current and future NorthStar Bets players with an authentic NBA experience on our platform.”