Pragmatic lauds NorthStar’s ‘strong vision’ after signing content deal

Pragmatic Play has enhanced its standing in the North American space as the supplier signs an agreement with NorthStar Gaming.

Pragmatic Play has enhanced its standing in the North American space after the supplier signed an agreement with NorthStar Gaming

Linking-up with the Ontario-based igaming operator, the partnership will see the former provide its full suite of slot content to NorthStar, which allows players within the province to experience titles such as Sugar Rush, Gates of Olympus and Big Bass Splash. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to partner with NorthStar Gaming and to add to NorthStar Bets’ online casino offering with our award-winning slots. 

“The NorthStar team has a strong vision of what they can achieve in the growing Canadian market, and we’re excited to deliver our content within the immersive NorthStar Bets online casino for slots fans to enjoy.”

NorthStar Gaming owns and operates NorthStar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a local, premier user experience. The NorthStar Bets sportsbook provides real time news, stats, analysis and scores directly in the betting environment along with an array of online casino games. 

Michael Moskowitz, Chief Executive Officer and a Founding Partner at NorthStar Gaming, added: “Pragmatic Play’s award-winning slot portfolio provides NorthStar Bets with content that is proven to be a huge success in multiple markets globally. 

“We’re excited to provide our players with an immersive and content driven gaming experience that also features some of the most popular slots.”

This partnership marks the latest expansion for Pragmatic Play in what the group has deemed as a key emerging territory, with Ontario praised as quickly establishing itself as a major gaming market in North America following legalisation in April 2022. 

The deal follows a number of recent commercial deals for Pragmatic Play, including partnerships with bet365, 500 Casino and Fortuna Entertainment Group