Kaizen Gaming has maintained the momentum of a milestone sporting alliance after making its first move in North America courtesy of a Betano launch in Ontario.
The latest addition to a burgeoning online gaming ecosystem represents the group’s debut in the region, and swells the group’s footprint, which is also undertaken via the Stoiximan, beyond the current 12 operational markets across Europe and Latin America.
Betano, which is looking to deliver a “superior gaming experience,” has launched in the province with more than 1,000 online casino titles as well as a portfolio of more than 30 sports. The group has also hailed a launch during a “peak season for all major sport leagues”.
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming,” commented: “We are excited to enter a new market, but also a new territory for Betano and Kaizen Gaming.
“The competition is intense in Ontario but we are confident that with our solid product offering, backed by our proprietary technology, we will offer a superior sports betting and gaming experience to millions of Canadians.”
Last week, FIFA inked a deal with Betano as the corporation made history after naming an official betting partner of the World Cup for the first time.
The unity between the two saw the Kaizen Gaming’s sportsbook brand become the regional supporter for Europe, with the football governing body stating it will leverage to “engage and excite” football fans during the ongoing Qatar-based tournament.