Betting and gaming operator Betway announced what the group has praised as a “top-tier” sponsorship deal with South African T20 cricket league SA20, launching the inaugural Betway SA20 in a multi-year partnership.
The collaboration was formed in a bid to “amplify both brands” in key territories around the world, hoping to increase the revamped competition’s global impact.
This sponsorship comes as Betway’s latest endeavour into the world of cricket, following previous agreements with Cricket South Africa and Cricket West Indies, in addition to a deal with former England international Kevin Pieterson who has written for Betway Insider, the company’s editorial hub.
Anthony Werkman, CEO of Betway, stated: “It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.
“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”
WIth the maiden Betway SA20 is set to start on January 10, 2023 when MI Cape Town take on Paarl Royals, the end goal is to become the country’s leading sport and entertainment brand while aiming to rival the Indian Premier League on a global scale.
Graeme Smith, Betway SA20 League Commissioner, commented: “This is another significant milestone for us as we welcome Betway to our growing list of invested partners.
“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”