Xtremepush has clinched its latest client as an active commercial year for the acquisition and engagement firm draws to a close, partnering with Checkd Group.
Checkd Group will leverage Xtremepush’s omnichannel customer engagement platform, which analyses, segments and targets mobile and web users.
This enables delivery of ‘data driven and contextually relevant’ messages to maximise engagement ,with the partners predicting an increase in active players for Checkd Group’s operator partners and creation of new engagement opportunities.
Jack Oliver, Head of Sales EMEA at Xtremepush, commented: “Our platform provides Checkd Group with the advanced toolset that it needs to further increase the retention potential across all their brands by delivering relevant notifications and emails to its customers.
“We believe that this agreement is only the first step in what will prove to be a mutually successful partnership going forward.”
Targeting the UK and US audience for Checkd Group’s Betting Hub, the agreement follows similar deals with Nexius, Sportradar’s Vaix subsidiary, Gaming Innovation Group, kwiff and Playtech.
Checkd outlined that the agreement serves to further boost player engagement and product innovation, following the successful launch of the Tipster Tournaments offering on the Betting Hub.
Alex Beecham, Checkd Group Marketing Director, said: “We are always looking for new ways to engage with our dedicated player base on all brands and the advanced capabilities of Xtremepush will significantly improve our ability to deliver personalised and relevant content.
“This new partnership serves as further evidence of our desire to continue product innovation with CRM solutions that will increase the active player base for our operator partners.”
