Nexiux signs ‘integral’ Xtremepush deal for enhanced player interactions

Nexiux Solutions has confirmed a partnership with Xtremepush that will enable the former’s clients to fully interact with their players through personalised, real-time messaging.

As a player acquisition and retention specialist, Xtremepush’s customer engagement functionality allows operators to review player’s behaviour with a single customer view. 

Harnessing these insights can allow Nexiux to strive for a more personalised user experience via in-platform email, SMS and push notification campaigns. 

“This partnership brings an added level of service provision to our ever-growing operator client base,” commented Rob Verdia, Head of Products at Nexiux Solutions.

“We want to supply our clients with access to industry-leading solutions, via our modular technology platform, and the agreement with Xtremepush is an integral part of this approach.”

Xtreme’s solutions will be implemented onto Nexiux’s player and igaming platform, which utilises a modular build to offer operators multiple integrations for sportsbooks and casinos. 

Robbie Sexton, Head of Partnerships from Xtremepush, added: “Our platform is uniquely suited to give operators in the SBG space all the tools required to create the best results possible from any acquisition and retention campaign. 

“We are thrilled to be working alongside Nexiux Solutions who quickly identified us as being a partner that could offer valuable insight and practical CRM solutions for its clients.”