William Hill has secured an agreement with Aston Villa Football Club, becoming the official in-stadium betting partner for the premier league side.
This agreement will cover the next two football seasons with William Hill set to offer betting facilities inside the Birmingham-based Villa Park stadium.
Liam McKee, William Hill Director of Media & UK Creative, said: “We’re thrilled to be teaming up with Aston Villa and to be delivering our unrivalled retail betting experience, along with some exciting offers and opportunities, to Villa supporters.
“You can always count on Villa Park to provide a unique atmosphere and we look forward to adding to fans’ matchday experience over the next two seasons.”
The UK operators latest collaboration will provide ‘exciting opportunities’ for Villains, with supporters able to use exclusive offers and promotions from William Hill, including access to match tickets and club merchandise,
Nicola Ibbetson, Aston Villa Football Club Chief Commercial Officer, added: “William Hill are an industry leader, so we are naturally delighted to be welcoming them into Villa Park. As one of the world’s leading sports betting brands, their retail betting offering is set to enhance the matchday experience for Villa fans.”
Earlier this week, William Hill announced a further collaboration with Checkd Media to launch The Inside Track, a horse racing panel show focusing on the lead up to Cheltenham, on the operator’s youtube channel.