Playson to maintain Swiss growth after Grand Casino Baden deal

Grand Casino Baden

Playson has enhanced its position on the Swiss online casino market after securing a partnership with Grand Casino Baden, before voicing an ambition of entering into further “significant deals” with local operators in the near future.

This will see the igaming developer take its digital portfolio live with the land-based operator brand, in a move that comes after the group made its debut in the region in February 2022 alongside Swiss Casinos.

Blanka Homor, Sales Director at Playson, commented: “We’re pleased to have reached an agreement with Grand Casino Baden, one of the most prominent operators in Switzerland. 

“The deal not only allows us to grow in a key market, but also offer our popular titles to more players across the country. We hope to continue growing in Switzerland and reach more significant deals with local operators.”

Under the terms of the partnership, the Gamanza powered online gaming brand will gain an added influx of content which will include titles such as Lion Gems: Hold and Win, Wolf Power Megaways and Diamond Fortunator: Hold and Win.

“We’re delighted to have Playson on board with us, integrating its much-loved titles into our product offering is fantastic news for our players,” added Brian Christner, Chief Online Gaming at Grand Casino Baden.

“As one of the biggest online casino operators in the country, it’s important that we continue delivering rich gaming experiences. I’m confident that we will do just that, with Playson’s engaging content now available on our site.”