Pariplay has enhanced its Switzerland presence as the subsidiary of NeoGames signs a deal with Casinò Lugano.

Playson, the casino software developer, has marked its Switzerland entry after partnering with Swiss Casinos in a content integration deal.

Enhancing its presence within the market, the agreement will see Playson take its slots, such as Diamond Fortunator: Hold and Win, Buffalo Power Megaways, and Joker’s Coins: Hold and Win, to the Swiss-based operator’s online platform. 

“We’re delighted to have agreed this deal with Swiss Casinos and make our market entry into Switzerland, which is a promising and vibrant market,” noted Blanka Homor, sales director at Playson.

“As an industry leading company, entering new markets is crucial as it sees us grow our reach and audience. We can’t wait to see what the Swiss market has in store for us.”

Renowned as “one of the biggest online operators” within the country’s regulated market, Swiss Casinos’ deal with Playson is said to enable the company to attract a wider range of slot fans via the supplier’s igaming offerings. 

Patrick Mastai, managing director at Swiss Casinos, added: “Having Playson’s content on our online platform is extremely exciting, as we’re gaining one of the best games collections within the igaming industry.

“We look forward to working with them and hope to build a long and prosperous professional relationship.”

The partnership with Swiss Casino follows on from Playson positioning itself for entry into Switzerland last month, as the company completed an International Standard Organization audit. Strengthening its foothold across the European market, the ISO completion allowed Playson to start integrating games with operator partners.