AffPapa and SBC to combine networks & expertise in strategic partnership

Igaming affiliate and operator directory AffPapa has confirmed a new agreement with SBC set to deliver a unique experience for the sector, drawing on the two companies’ networks and expertise. 

A statement read: “By combining their efforts, both parties will broaden their reach, introduce their audiences to one another, and bring exposure to upcoming events held by the organizers.”

The partnership begins with SBC promoting AffPapa’s upcoming iGaming Club London event, while SBC Events will enjoy exposure to AffPapa’s large network of operators and affiliates. The contract also includes additional collaboration in which the two companies may pool their networks for promoting and organising future events together. 

The aim, said the statement, is to “provide powerful opportunities for attendees and introduce AffPapa’s large network of affiliates and operators to SBC Events”.

Dennis Algreen, Marketing Director at SBC, said: “AffPapa has been a driving force in fostering connections and identifying the needs and pain points of various industry players. As an intermediary between operators, affiliates, and suppliers, their efforts will prove invaluable in attracting key segments to the SBC Events. 

“Our shared vision of empowering the industry to establish meaningful business connections makes me believe that this partnership holds immense potential, and can unite our industry as a whole.”

Yeva Avagyan, Head of Commercials at AffPapa, commented: “SBC is a top media and events company that has firmly established itself in the industry, and we are thrilled to work with them to provide a great experience for everyone involved in igaming.

“I am certain that with our combined efforts and large network, this will be a solid partnership that will offer valuable assets to both of our events and platforms.”

AffPapa’s upcoming iGaming Club event in London will bring affiliates, operators, and B2B providers together for an exclusive networking dinner on February 8. 

SBC’s 2023 events portfolio comprises SBC Summit North America (New Jersey/New York, May 9-11), CasinoBeats Summit (Malta, 23-25 May), Canadian Gaming Summit (Toronto, June 13-15), SBC Summit Barcelona (Barcelona, 19-21 September) and SBC Summit Latinoamérica (Miami, 31 October – 2 November).