Playson has heightened its Netherlands position after the igaming supplier signed a deal with Bingoal to boost the reach of its titles.
Under the terms of the deal, the Belgian-based operator will integrate five of Playson’s titles to go live in the Dutch igaming market. This will include the supplier’s Hold and Win titles, Royal Coins 2, Lion Gems, Joker’s Coins, Hit the Bank and Wolf Power, with additional titles set to be introduced in the “coming months”.
Golazin Rahattalab, Sales Manager at Playson, explained: “Netherlands is one of the key markets for us in Europe and we are delighted that Bingoal has agreed to showcase some of our most popular slots.
“We have already released a handful of games this year and this new partnership has added excitement to what has already been a fantastic start to 2023. I’m looking forward to a long and successful journey with Bingoal as Playson continues to establish itself within the industry.”
Bingoal entered Holland’s regulated market in October 2021 after being awarded a supplier licence. The integration between the two was facilitated via Games Global’s platform
Dany Salmon, Online Casino Product Manager at Bingoal, added: “Playson has a solid reputation within the European casino industry, and we are thrilled to be able to launch their games on Bingoal.nl. They already prove to be very popular titles across the Netherlands.
“At Bingoal, we are always looking to work with the best suppliers in the industry and there is no doubt that Playson’s presence across Europe is growing rapidly.”
Playson’s strengthening in the Netherlands region comes off the back of the company’s partnerships in January, which witnessed the supplier kickstart 2023 with further Swiss growth via Grand Casino Baden deal and form an alliance with Soft2Bet.