MGM Resorts unveils MGM Riches omnichannel slot experience

Slot machine
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MGM Resorts International and BetMGM have launched their first custom omnichannel slot experience, MGM Riches.

Developed in collaboration with Everi, the offering is a multi-denomination, multi-level progressive slot game that can be played both online via BetMGM in Michigan, New Jersey and Pennsylvania, with West Virginia coming soon, and as a traditional slot game at the group’s properties.

The slot game features two themes – MGM Riches Triple Ruby and MGM Riches 5x Sapphire – and gameplay is consistent no matter if it is played in person at a resort or online.

“MGM Riches is designed to engage and entertain our slot customers wherever they choose to play,” commented Mike Gatten, MGM Resorts International’s SVP of Slot Strategy.

“With guest experience at the core of what we do, we created this custom game for our loyal slot customers who enjoy playing their favourite games and earning rewards even when they’re not at one of our properties.”

MGM Rewards and BetMGM rewards loyalty members can earn tier credits with each spin on MGM Riches across both channels to unlock tier-based benefits for redemption at MGM destinations.

Players can also qualify for multiple member-only rewards, including concerts and sporting events, gaming tournaments and the annual holiday gift shoppe, as well as transfer BetMGM or MGM rewards to redeem resort experiences such as complimentary dining and hotel nights.

“The launch of MGM Riches directly connects BetMGM’s leading online casino offerings to MGM Resorts iconic destinations,” noted Angus Nisbet, BetMGM’s VP of Gaming.

“We are thrilled to offer this first-of-its-kind slot and to continue to bring innovative content to our players.”

David Lucchese, EVP of Sales, Marketing and Digital at Everi, added: “The development of MGM Riches is another example of MGM Resorts’ and BetMGM’s focus on patron engagement, their commitment to being top-tier operators in land-based and online, and Everi’s ability to deliver exciting, omnichannel gaming entertainment experiences to both land-based and online players.

“Everi’s customer-driven approach with BetMGM to enhance their players’ gaming experiences has enabled the delivery of our high-performing igaming content across North America.

“This new multi-level progressive slot game also adds to Everi Digital’s catalogue of nearly 70 distinct titles, all housed and delivered via our state-of-the-art proprietary Spark remote game server.”

Last month, MGM reported its Q4 financials, where it confirmed it has “moved on” regarding its interest in Entain and declared an 18 per cent increase in its Q4 net revenue.