Pariplay builds Ontario presence with Caesars Sportsbook & Casino

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Pariplay has launched its first batch of content with Caesars Sportsbook & Casino in the Canadian province of Ontario as the NeoGames subsidiary looks to build its North American presence.

Through the deal, Caesars customers in Ontario will have access to a variety of “feature-rich and innovative slots” from Pariplay’s in-house Wizard Games via the Fusion aggregation platform, including titles such as Gods of Kemet, Spirit of Mustang and Wolf Riches.

Content from third-party vendors and Ignite programme partners will be added in the coming months, including a suite of globally successful games, as well as titles created specifically for the North American market.

“It’s a privilege to once again be responsible for the first studio to take its games live through Pariplay in a new region with Caesars Sportsbook & Casino, this time in Ontario,” commented Joey Hurtado, Managing Director at Wizard Games.

“We believe our games will continue to resonate with players across North America and look forward to seeing how Canadian players react to what we put in front of them.”

Pariplay’s Fusion platform offers over 14,000 games from more than 100 suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.

Matthew Sunderland, SVP of Igaming at Caesars Digital, noted: “Pariplay’s extensive collection of content, which includes its acclaimed Wizard Games range, is something we’re excited to share with our players in Ontario.

“The addition of these games brings considerable value to our already diverse portfolio, ensuring our players will be engaged by high-quality casino content.”

Pariplay underwent a similar content launch with Caesars Sportsbook & Casino in the US in New Jersey earlier this year.

“We continue to make progress in the North American market and this launch marks the latest significant achievement, as we strive to offer a content portfolio that is honed to the preferences of players in the region,” added Shivan Patel, VP of North America at Pariplay.

“Caesars Sportsbook & Casino has already proven to be a highly valuable partner in New Jersey and we are excited to extend our alliance to cover another market of great potential in Ontario.”