Rivalry has announced the launch of its interactive casino platform, Casino.exe, in the Canadian province of Ontario.
The sports betting and media company will kick off its online casino product offering in Ontario with eight casino games, including several titles exclusive to the province. It also has plans to launch a mobile app in the market. Rivalry debuted its Casino.exe online casino platform in November last year.
“Launching our casino experience with a proven product that we’ve validated in our other markets is an exciting next step as we continue to grow our reach and offering in Ontario,” commented Steven Salz, Rivalry Co-founder and CEO.
“Casino.exe has been a catalyst for our business and a meaningful addition for our users, delivering a premium, interactive, and proprietary experience that differentiates our brand in a competitive market.”
Last summer, Rivalry launched Aviator, its first third-party casino game, and has followed it up with several additions including a proprietary platform to house games, as well as table games and live dealers.
The company added that the casino offering has contributed 30 per cent towards the total handle and 15 per cent of revenue in Q3 2022.
Salz continued: “We’ve taken a strategic approach to casino that prioritises design, user experience, and the selective curation of games geared for a targeted audience of next-generation users.
“Rivalry continues to find business-defining strength through product innovation, investing in a unique user experience and engineering entertainment into our platform.”