When Relum launched in 2022, the company promised to deliver a Casino Engine with a vast game portfolio and an extensive range of promotional tools for operators to use.
With those promotional tools now up and running, Relum’s Product Manager Hasmik Gevorgyan explains how the company’s jackpots work and why they help to increase players’ lifetime value and boost partners’ key retention metrics.
Jackpots are far from a new feature and many online casino players have to come to expect them, but Gevorgyan believes that Relum’s version offers superior functionality over many of the other tools on the market.
“What our jackpot tool does best is that it allows our partners to stay as flexible as possible in engaging their players by launching fully customisable campaigns,” she said. “Our partners can enjoy the freedom of simplicity when integrating and managing the jackpot tool. Relum’s Jackpot offers access to over 14,000 games available in our games portfolio, local and network campaign opportunities, multi-level and winning probability adjustments, customisable single or community winning options, and so on.
“And I haven’t even mentioned our fantastic friction-free zero-code widgets for real-time display of jackpot pools. Our widget can visualise jackpot-related information with just a couple of clicks and is easily set up on the partner’s website. I believe our solution does stand out because of how multifaceted it really is and how seamless it makes the whole process of jackpot marketing operations.”
Once integrated, the jackpots can be used with almost any game available via Relum’s content aggregation service.
“Relum’s game portfolio keeps increasing, and I’m sure we will soon be talking about 15, 16, or even 17 thousand available games. Given the fast pace of our growth, we made sure the jackpot tool performs well across all games and all providers unconditionally,” said Gevorgyan.
“Our partners are free to choose which games and providers they include in their jackpot campaigns. So there are really no limits in this part, be it thousands of games from different game providers or just one game that partners want to use in their campaigns.”
In addition to the traditional single-player wins, Relum’s jackpot tool offers the ability to provide community-wins – a feature designed with engagement in mind.
Gevorgyan explained: “Generally, the whole idea of a jackpot is one person making that one lucky play for millions that change their life forever. The community winning feature can help operators distribute the jackpot prize pool between several players instead.
“As always with Relum’s jackpot tool, the proportions of winning amounts distributed between players are easily configurable by partners based on the campaign. I believe this option drives more player engagement because everyone can feel more involved in a jackpot.”
The tool is not only designed with players in mind. It also works for operators’ tech teams, as the simplicity of deployment and the zero-code widgets used means Relum’s partners can go live with the jackpots in a matter of minutes.
“We highly value the time of our partners and make our products as time efficient operations-wise as possible. Our partners may have their own priorities and workload for their technical departments. If we can ease the process on our side, we do it unconditionally,” said Gevorgyan.
“When it comes to the jackpot tool, we do not just provide data but also care for its easy display on the casino website. All it takes is to customise the widget with Relum’s simple interface and add the code to the operator’s website for real-time presentation of jackpot pools.
“The design possibilities are also in line with the latest UX trends as we have carefully studied the industry’s best practices and made this widget easily adaptable to our partners’ brand design.”