Mindway AI has agreed to a partnership with the Hellenic Gaming Commission to improve the protection of players in the Greek gambling industry.
Signing a memorandum of cooperation, the two parties will collaborate on risk assessment methodology applied to determine if a player is developing problem gambling behaviours, to help prevent gambling addiction and enhance responsible gambling and player protection.
Rasmus Kjaergaard, CEO at Mindway AI, stated: “We are pleased that the Hellenic Gaming Commission has shown us the trust to collaborate with us utilising our in-depth scientific expertise and potentially our award-winning player protection software built on a unique combination of neuroscience, AI, and human psychologists’ assessments.”
The player protection software of Mindway AI was originally developed to be implemented by operators to help detect problematic gambling behaviour early.
However, the Danish software company has discovered that it could be used across the entire market.
Mindway AI and the Hellenic Gaming Commission will evaluate the use of AI software in combination with neuroscientific insights and expert assessments to identify at-risk gambling behaviour.
The Greek regulator will then seek to take initiatives, measures, and interventions at both regulatory and supervisory-audit levels to address such behaviour and minimise gambling addiction-related harm.
“The idea of using our expertise and maybe our software across a full market gambling jurisdiction in Greece is exciting and innovative,” added Kjaergaard.
“Together with Hellenic Gambling Commission, we intend to co-create the needed adjustments to adapt to the extra requirements that may occur when this new approach can cover a whole market and not solely individual operators.”
