Pragmatic Play swells Ontario foothold via multi-product bet365 deal

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Pragmatic Play has continued to enhance its presence across the Americas after hailing “an exciting move” that will see its entire portfolio go-live in Ontario with bet365.

This represents the maiden occasion that the igaming developer’s range of live casino titles will be made available across the province, with Ontarians now able to access games such as Sweet Bonanza CandyLand and PowerUP Roulette. Slots, such as Sugar Rush and Gates of Olympus, will also enhance their reach across the jurisdiction.

A bet365 spokesperson said: “We are proud to extend our partnership with Pragmatic Play into the Ontario market. Its combination of award-winning innovative slots and live games perfectly fits bet365’s games product, and will be a welcome addition for our Ontario customers.”  

This latest partnership builds upon last year’s partnership with NorthStar Gaming, which marked Pragmatic Play’s first entry point into Ontario. 

The supplier emphasises that this is one of a number of future alliances as the Pragmatic Play looks to “explore the massive growth potential of the market” as more states and territories seek to legalise online gambling and sports betting. 

“Partnering with bet365 in Ontario is an exciting move for us at Pragmatic Play, as we continue to expand our reach in regulated markets across the world,” added Irina Cornides, Chief Operating Officer at Pragmatic Play.

“We’re delighted to enhance bet365’s offering in North America with some of the best games in the industry. As we are already live in Ontario with our award-winning range of slots, this deal brings even more of our premium content to players in the province, including our popular live casino and virtual sports products.”