Livespins enhances igaming offering via ‘ground-breaking’ SlotMatrix deal

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EveryMatix has deepened its collaboration with Livespins, bringing titles from SlotMatrix to the platform’s online casino offering.

Through the expanded partnership, SlotMatrix titles will be available via Livespins, a platform which allows users to bet on and interact with their favourite streamer as they play slot games.

Titles from the content aggregation division of EveryMatrix that will feature on the online casino platform include Aladdin’s Rollover Respins, Fairy Fantasy Exotic Wilds, Wild Willy’s Gold Rush, Hot Hot Honey and The Lioness featuring UFC star Amanda Nunes.

Razvan Haiduc, CEO, Games, SlotMatrix, commented: “Joining forces with Livespins allows us to connect directly with new audiences in a way that is authentic and engaging.

“This is ground-breaking when it comes to how slots are delivered to and experienced by players, and we are delighted to have joined Livespins for what will be an exhilarating ride.”

The integration builds on the existing relationship between Livespins and EveryMatrix. Earlier this year, the two parties began a collaboration which sees operators powered by EveryMatrix’s igaming software, being able to integrate Livespins’ streaming content and gamification features directly into their casino lobbies. 

Michael Pedersen, Chief Commercial Officer at Livespins, added: “The big-name provider partnerships just keep on coming. We are thrilled to welcome SlotMatrix to Livespins and for its games content to reach and engage an entirely new audience of players via our award-winning platform.

“SlotMatrix is looking to leverage our audience of highly engaged players, many of which fall into the Millennial and Gen-Z demographics, and drive awareness of its titles in a new way.

“That we can facilitate this while strengthening our content offering with proven, player favourite slots make this a win-win for both parties.”

SlotMatrix has been expanding the reach of its titles throughout the year so far. Last May, the aggregator was awarded certification for RGS casino content in Bulgaria, giving SlotMatrix the ability to supply games to the country’s operators.