UFC names Roobet.fun as official social casino in multi-year deal


Roobet has strengthened ties with the UFC after the group’s social casino entity secured a multi-year partnership with the mixed martial arts organisation.

As a result, Roobet.fun is set to receive “significant exposure” through some of the UFC’s biggest events and digital platforms under an official social casino designation.

Under the terms of the agreement, the social arm of crypto-centric online casino Roobet will gain branding in the Octagon at select UFC pay-per-views and fight nights.  

Furthermore, in addition to becoming a presenting partner of select episodes of UFC’s Embedded video content series, the pair will also collaborate on custom content that will be distributed across the MMA group’s social media channels and digital platforms.

“We’re thrilled to welcome Roobet.fun as an official UFC partner,” said Grant Norris-Jones, UFC Senior Vice President of Global Partnerships. 

“Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.”

Roobet, which boasts sponsorships of former champions Alex Pereira, Charles Oliveira, Brandon Moreno and Marlon “Chito” Vera, will also offer a number of sweepstake packages. 

These will include event tickets, Octagon tours, meet and greets with UFC athletes and legends, and VIP tours of the UFC Performance Institute.

The agreement will also foster an annual brand ambassador fund that will aim to bring the partnership to life through appearances, content, and creative campaigns.

“Roobet.fun originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world,” added Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships. 

“With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before.”