Play’n GO enhances standing in Michigan & New Jersey via Rush Street

Play’n GO is looking to make additional waves across the US’ online casino ecosystem after forming a partnership with Rush Street Interactive.

This will see the Swedish development studio, which has stressed much confidence in the appeal of its games to players in the region, supply its content suite to the operator’s BetRivers platform in Michigan and New Jersey.

Under the terms of the agreement, the igaming developer will initially provide games such as KISS: Reels of Rock, Fire Joker, and Rise of Merlin over the course of the coming months.

This will be followed by Play’n GO’s wider portfolio, including Book of Dead, with the pair also looking to extend the roll-out to additional states. 

“At BetRivers, we offer our players an immersive and entertaining gaming experience, so this partnership with Play’n GO makes perfect sense for us to expand our offering to include Play’n GO’s portfolio of popular titles,” said Richard Schwartz, Chief Executive Officer, Rush Street Interactive.

“Play’n GO has an impressive game catalogue and we are thrilled to bring their innovative and top quality games to our BetRivers players. We look forward to many years of success together.”  

Most recently, Play’n Go teamed-up with MADLORD in a bid to “elevate the immersion and entertainment value”, with the group also having received a Safer Gambling Standard Certification Advanced Level 2 award by GamCare for player protection efforts.

“We have always firmly believed that our games would appeal greatly to the US market and this partnership with Rush Street Interactive, one of the most experienced and trusted online operators in North America, is a great opportunity to introduce our games to that audience,” Magnus Olsson, Chief Commercial Officer, Play’n GO, said of the supplier’s latest alliance.

“Player safety comes first in everything we do at Play’n GO, and RSI’s commitment to a safe and regulated igaming industry makes them a brilliant partner for us. We’re excited to get started and further enhance the entertainment experience for BetRivers online players.”