The Formula 1 Heineken Dutch Grand Prix has gained a further supporter from 2024 after JOI Gaming’s Jacks.nl online sports betting and igaming brand aligned with the sport.
This will see the entity become a main sponsor of the motorsport, whose 2023 offering within the country is scheduled to take place this coming weekend (August 25-27), joining the ranks of previous main sponsors such as Pon, Heineken, Radio 538 and Jumbo.
“We have been closely associated with racing for a good number of years and share a passion for the sport, its speed and excitement,” commented Eric Olders, Chair of the Board, on behalf of Jacks.nl.
“It suits us perfectly; hence this unique partnership we will enter in with the Dutch Grand Prix. I have seen at the previous editions that the Grand Prix and Jacks.nl go extremely well together.
“The fantastic combination of the excitement and entertainment at the Dutch Grand Prix is what you see reflected in the gaming experience that we also offer with our services. And then obviously just like in Formula 1 with the right measuring instruments and safety measures to be able to experience that excitement in a controlled way.”
JOI Gaming, a subsidiary of JVH gaming & entertainment, gained a Dutch online gambling licence for jacks.nl in November 2021.
The group’s roots originated in Tilburg in 1958, with the company also boasting 85 retail gaming entities under the brand names Jack’s Casino, Flash Casino’s and Flamingo Casino across the Netherlands.
Norbert Kout, CMO at JVH gaming & entertainment, commented: “From our group, we have been active in motorsport for several years and sponsor, for example, the Jack’s Racing Day on the circuit in Assen, Europe’s largest combined car, motorbike and kart racing event.
“We are also media partner of Ziggo Race Café, which is broadcast around all Grand Prix events. We sponsor rally sport and within the Porsche Carrera Cup Benelux we have sponsored. So car and motor sport is in our capillaries. The big step to the Dutch Grand Prix is actually a logical continuation of what we already do in racing.”
This becomes the latest global alliance inked by Formula 1, with Las Vegas becoming the focus of attention last week after Ellis Island Casino Hotel & Brewery was designated as the official venue of the Las Vegas Strip circuit for the Formula 1 Heineken Silver Las Vegas Grand Prix 2023.
Jan Lammers, Sporting Director of the Formula 1 Heineken Dutch Grand Prix, added: “With Jacks.nl we welcome a fine event supporter with passion for motorsport. The two company’s DNA match right from the start.
“We notice from everything that Jacks.nl is aiming high with ambitious plans. Our new event supporter is more than a fitting addition to the Dutch Grand Prix family, which will certainly add a new dimension to the experience during the week at Zandvoort.”
