BetMGM has partnered with games studio Atlantic Digital to be the US home of its portfolio of proprietary games.
The London-based games studio creates online casino titles based on prominent films and TV shows. One notable title featured is The Godfather slot, which is debuting exclusively on BetMGM Casino in Michigan. Additional titles are set to be rolled out as well in all states where the brand is present.
“The Godfather remains one of the most iconic movies and it is quite fitting that it is the first slot we are offering with Atlantic Digital,” commented Oliver Bartlett, Director of Gaming at BetMGM.
“BetMGM is proud to be the first to bring The Godfather to the US and its exclusive online casino home. We are always looking to partner with brands our customers love and game studios that are creating new and engaging content.”
The Godfather slot sees players step into the office of Don Corleone in a 5×3, 10-line mafia-themed game with free spins and hold-and-win bonus round features.
Atlantic Digital’s titles with recognisable intellectual property will bolster BetMGM’s online casino which features over 1,500 titles, the US’ largest state-by-state exclusive jackpot network, and responsible play tools through its GameSense integration.
Sam Hobcraft, CEO of Atlantic Digital, added: “We are incredibly proud to partner with BetMGM and bring our popular branded games to the US market. The Godfather is just the start.
“Branded content has always been at the core of the land-based player experience. We at Atlantic Digital are at the forefront of this movement, and, working alongside BetMGM, we will be bringing the highest quality IP online to the US.
“We couldn’t be more excited about the potential of this partnership and what it could mean for US customers for many years to come.”
Earlier this month, BetMGM made significant moves in the UK market, debuting its advertising campaign featuring stand-up comedian and actor Chris Rock, as well as partnering with Premier League football club Newcastle United.