Newcastle United has added to the number of industry alliances secured during the past four months, with BetMGM becoming the latest brand to join the football club’s ranks.
The brand, which selected the UK as the first step in a wider international expansion strategy, follows a renewed multi-year agreement with Fun88 having been rolled-out in June and an alliance with Yolo Group’s Sportsbet.io entity being struck last month.
This latest agreement, which designated the MGM Resorts and Entain joint venture as an official club partner for the duration of the current season, will see BetMGM become visible to match-goers and global TV viewers across St. James’ Park.
“We are delighted to be introducing BetMGM as an official club partner,” said Peter Silverstone, Newcastle United’s Chief Commercial Officer.
“BetMGM already has a significant presence in the city of Newcastle, with the company’s UK office here, so it is a business that understands the football club, its fanbase and the region.
“We are very pleased to be taking this step together and I’d like to welcome BetMGM to our growing family of partners.”
During August, MGM CEO Bill Hornbuckle noted that the brand is looking to replicate “great success in the US and Canada” via a UK debut that leveraged the technology and platform of LeoVegas, which was purchased by the casino and entertainment operator in a $604m transaction during 2022.
A maiden advertising campaign has just been witnessed within the region, with these featuring comedian and actor Chris Rock on a golden speed boat with a lion, travelling from the Bellagio Fountains in Las Vegas to the River Thames in London, ushering in a “golden era” for sports betting and online casino.
Sam Behar, UK Director at BetMGM, commented: “Newcastle United’s re-entry into the world’s elite this season is a golden moment for the football club and its incredible fans.
“We are proud that the club has selected BetMGM as one of its betting partners for the upcoming season. With our launch in the UK, it is fantastic to have Newcastle United as part of our stable of Premier League partner clubs. The team’s ambition and drive perfectly align with our growth strategy and we can’t wait to get started.”
