NorthStar Gaming has announced that its online casino and sportsbook website will be launched across Canada in the coming weeks – NorthStarBets.com – going live in every province and territory.
As part of the website’s countrywide launch, the operator has also begun a promotional campaign across national advertising, social media and major events to create brand awareness under the slogan “That’s a Win”.
Both the website and promotional campaign launches are expected to “significantly expand NorthStar’s addressable market and accelerate its growth” and result from the operator’s acquisition of Slapshot Media earlier this year.
Michael Moskowitz, Chair and CEO of NorthStar Gaming, commented: “We are thrilled to take this groundbreaking step and become a truly national brand.
“As a Canadian company, we are confident we understand local consumers better than the large international competitors and that we offer a premium experience that best meets their needs. We expect the Canada-wide launch to be an important catalyst that drives growth in our customer base and revenues for years to come.”
The campaign will demonstrate NorthStar Bets’ gaming experience, featuring real-time sports news, statistics, analysis and proprietary editorial content integrated directly into the operator’s betting environment, personalised customer service for quick issue resolution, and gaming content and technology.
Artificial intelligence capabilities have also recently been added to the offering to create tailored experiences linked to specific preferences for individual users.
Since NorthStar is already accessible in Ontario, customers in the province will continue to access the operator’s offerings via the NorthStarBets.ca website.
