Betway and GiG secure further marketing compliance extension 

Gaming Innovation Group and Betway have secured yet another extended agreement regarding the former’s automated affiliate marketing compliance and screening tool.

The Super Group’s online sports betting and casino brand initially signed-up with the Malta headquartered group for such a provision in 2021, with this extension following a number of further moves. 

In addition to striking an addition to its partnership in early 2022 to take GiG Comply to Africa, the pair have also previously entered into a link-up concerning GiG’s Sportnco Gaming subsidiary. 

“We’re delighted to continue our existing partnership with GiG, a prominent player in the gaming industry, known for their cutting-edge platform and technology solutions,” commented Anthony Werkman, CEO of Betway Group.

“This ongoing collaboration enables us to access their advanced compliance software, enhancing our position as a market-leading brand and ensuring our customers a gaming environment that is fair, secure, and responsible.”

GiG Comply enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content including igaming code red words, links and regulatory requirements across multiple jurisdictions.

It works by using a rules engine to analyse real snapshots from affiliates’ campaigns, and provides operators with the promotional content that is being used in their brands’ promotions.

Furthermore, the solution will also continue to permit Betway to set-up bespoke checklist parameters, which can be tailored to cover market-specific legislation and advertising standards. 

This will not only help the online gambling group to ensure that it remains proactive with its marketing efforts, but will also provide confidence that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date. 

Jonas Warrer, CEO of the GiG group, said: “Betway is a highly regarded and well-established international brand, and we’re obviously delighted that these prestigious global companies continue to trust in GiG Comply and its effectiveness in providing peace of mind, protecting reputations.”