Play’n GO swells UK standing courtesy of ‘milestone’ Betway link-up

Play’n GO is making further headway into the UK online gaming market after disclosing a content integration agreement with the Super Group’s Betway brand.

This becomes the latest in a string of partnerships targeting the region, with Betway following the likes of William Hill and 32Red as the igaming studio labels the UK as one of its most important markets.

Anthony Werkman, CEO of Betway Group, noted: “We’re delighted to announce that Betway are partnering up with Play’n GO in the UK market.

“Play’n GO’s flagship titles, such as Book of Dead, Reactoonz and Legacy Of Dead,are sure to be very popular with the Betway customers who love exciting and innovative content.

“Betway are committed to providing an exciting gaming experience in a safe and responsible environment for all of our players, so we’re delighted to expand our casino offering to our customer base with one of the best game studios in the industry in Play’n GO.”  

Under the terms of this latest partnership, which is hailed as “another milestone”, Betway players in the UK will gain access to the entire Play’n GO online casino suite. This includes games such as Book of Dead, Sweet Alchemy, Reactoonz and many more.

“We’re thrilled to partner up with Betway, who have such a positive reputation in the UK market,” stated Anna Mackney, Regional Director, UK at Play’n GO. 

“Both companies have a track record of success in the UK market, and we’re confident that Betway’s players will love our entire game catalogue. 

“Both Betway and Play’n GO are sure to prosper from this partnership, and we look forward to many years of success working together.”