BetMGM has extended its partnership with the Philadelphia 76ers via a multi-year extension to an official sports betting agreement.
The “strategic partnership agreement” will see the online casino and wagering brand gain increased courtside signage at the NBA franchise’s Wells Fargo Center home, as well as VIP fan experiences and watch parties and in-market odds boosts.
The pair first collaborated almost three years ago, which was followed up in 2022 as 76ers branded roulette and blackjack become available on BetMGM Casino and Borgata Casino in Pennsylvania, as well as Party Casino in New Jersey.
“This extension allows us to further enhance the gameday experience for fans, in the arena and at home,” said Matt Prevost, Chief Revenue Officer of BetMGM.
“We look forward to continuing our rewarding relationship with the 76ers this season and beyond.”
As a result, the MGM and Entain joint venture will deliver VIP fan experiences that include courtside access to pre-game shootarounds and luxury seating for games.
Signage will also be visible throughout the aforementioned arena on the grandstand, video board, and courtside LEDs, with BetMGM content to also be featured on the team’s social platforms and email campaigns.
In addition, players across the Keystone and Garden State’s will gain exclusive access to a 50 per cent live odds boost token during games.
“We’re joining forces again with BetMGM to promote another opportunity for fans to embrace competition, just in time for the new season,” noted Katie O’Reilly, 76ers Chief Revenue Officer.
“We are thrilled to build on our continued success here in the Philadelphia market and offer our unique experiences for BetMGM customers and 76ers fans alike.”
MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City will also continue as an official away game host, which will comprise VIP watch parties for invited guests that feature appearances by 76ers alumni, merchandise giveaways, and more.
Travis Lunn, President & COO, Borgata Hotel Casino & Spa, added: “It will be great to welcome 76ers fans back to our BetMGM Sports Lounge this season. We’re committed to offering guests an entertaining and responsible gaming experience.”