bet365 extends Pragmatic Play partnership into Spain and Sweden


Pragmatic Play has secured significant European expansion after a partnership with bet365 was extended into the Spanish and Swedish online gaming ecosystems.

This extension alongside the operator giant follows a previous pair of collaborations between the two regarding the UK and Ontario, the latter of which saw the igaming developer hail “an exciting move” following an integration in the province earlier in the year.

“Expanding our presence in Spain and Sweden not only speaks volumes about the strength of Pragmatic Play’s partnership with bet365, one of the world’s leading gaming brands, but it also highlights the increasing demand for our premium slots and live casino content,” stated Irina Cornides, Chief Operating Officer at Pragmatic Play.

“This is an exciting time for both companies as we continue to grow in key regulated markets.”

In the first stage of the enhanced partnership, Pragmatic Play has taken a number of its slots suite live in Spain, which allows players to access games such as Gates of Olympus, Sugar Rush, Big Bass Bonanza and Sweet Bonanza.  

Furthermore, the developer’s product portfolio is also live in the competitive Swedish market. This enables those in the Nordic country to utilise live casino titles that include the Boom City and Snakes & Ladders game show offerings. Pragmatic’s bingo solution is also slated to follow suit in the near future.

A bet365 spokesperson added: “We are proud to extend our partnership with Pragmatic Play into the Spanish market, and now Sweden. Its portfolio of award-winning and innovative content perfectly fits bet365’s product offering and Pragmatic Play is a welcome addition for our customers in both Spain and Sweden.”