The industry’s collaborative efforts alongside Formula 1 has continued to grow as the Las Vegas grand prix looms on the horizon, with Play’n GO disclosing a partnership alongside the MoneyGram Haas F1 Team.
The Swedish online gaming developer has secured a multi-year agreement that will see the Play’n GO logo grace the side of the VF-23, as well as team apparel through the remainder of the 2023 season.
In addition, the main sponsorship will also see the studio be added to the race suits of MoneyGram Haas F1 Team drivers Kevin Magnussen and Nico Hulkenberg in time for the start of the 2024 FIA Formula 1 World Championship.
“We’re delighted to be working with Play’n GO, a global leader in the gaming industry,” stated Guenther Steiner, Team Principal of MoneyGram Haas F1 Team.
“The scale of their ambition matches ours perfectly – striving for progress through integrity, innovation and entertainment. They are a true global player, who are leading the way in the expansion of the gaming sector right here in America too.
“I’m certain we’ll be able to showcase the excitement of Formula 1 to legions of new fans, both here at home and internationally through this partnership.
“Our collaboration is a long term one and I’m really looking forward to building a powerful proposition together over the course of the next few years.”
Play’n GO, whose titles include Book of Dead, Gerard’s Gambit, Reactoonz and the Moon Princess series, will start activating the partnership immediately in a bid to deliver “even more entertainment” to fans.
“F1 is one of the premier global entertainment properties, where sport and technology are pushed ever forward in one of the most highly regulated and thrilling competitions in the world,” commented Johan Törnqvist, Chief Executive Officer and Co-Founder of Play’n GO.
“We believe that entertainment, combined with strong regulation and innovation, will allow the gaming industry to continue to flourish for many years to come.
“Our partnership with the MoneyGram Haas F1 Team will introduce our games to a whole new global audience, and we are thrilled to be a part of Haas’ journey to drive forward performance and innovation both on and off the track.”
