Gaming Innovation Group has grown its GiG Media portfolio with the acquisition of online casino forum and review platform Casinomeister.
Through the structured asset purchase worth €3m, Casinomeister will continue to operate under its respective brand and voice, join the likes of AskGamblers and KaFe Rocks in the GiG Media portfolio and further diversify the company’s business.
GiG stated that the acquisition, which is expected to close later this month, furthers GiG Media’s “commitment to enhancing transparency and improving player services” across online gambling since Casinomeister has been “promoting transparency and fairness in gaming over the last 25 years”.
“Casinomeister’s renowned dedication to fair play and community support perfectly aligns with our recent acquisition of Askgamblers.com,” commented Jonas Warrer, CEO of GiG.
“Together, these platforms will enhance our market reach and optimise the complaint resolution services we provide to the community, reinforcing our position at the forefront of player advocacy.”
GiG added that it expects “significant growth” for its business through synergies between GiG Media and Casinomeister, similar to developments seen with AskGamblers following its acquisition. The acquisition is expected to have “an immediate positive financial impact” and increase in the future once fully implemented into GiG Media.
“I have dedicated twenty-six years to building this business, and now it’s time to pass the reins to a new, dynamic team who can lead it into the future,” added Bryan Bailey, Founder of Casinomeister.
“This business has been my passion, starting as a hobby website in 1998 and growing into what it is today. I am entrusting this to the most capable team in the industry to continue its mission of advocating for fair play.
“I have a long history with GiG Media, and I am confident that they will maintain the values and principles that Casinomeister stands for, ensuring a smooth transition and a bright future for the online gaming community.”
Within its Q1 financial results last month, GiG stated that it is operationally ready for the strategic split of its Media and Platform & Sportsbook operations, which is expected to be completed by Q3, pending approvals.