evoke bolsters player protection protocols with Mindway AI

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evoke, formerly 888 Holdings, has partnered with Mindway AI, integrating its technology solutions onto its platform to bolster its player protection and responsible gaming protocols.

Mindway AI combines artificial intelligence, neuroscientific insights and expert human evaluations to enhance player protection using its GameScanner solution.

evoke will utilise GameScanner across its brands – including William Hill, 888, and Mr Green – to support its player safety strategy. 

“Partnering with Mindway AI will allow us to take our approach to player safety to a whole new level,” commented Will Mace, Group Director of Player Safety at evoke.

“We are totally committed to ensuring our players have a safe, and enjoyable, experience.  Mindway AI are unequivocally experts in identifying signs of potentially harmful gambling, and by harnessing that expertise, we will be able to really enhance our commitment to our players.”

Mindway AI has stated that its GameScanner solution is a “powerful initiative aimed at fortifying a secure and responsible gambling atmosphere, all while intensifying the thrill and delight of online gaming”.

Rasmus Kjaergaard, CEO at Mindway AI, added: “We are beyond excited to join forces with evoke, a leading powerhouse renowned for its unwavering commitment to excellence and player satisfaction.

“This alliance perfectly aligns with our mission to propel responsible gaming practices forward and set new standards in the industry.”