Better Collective has strengthened its position in the Nordic region with the acquisition of Finnish affiliate, Premium Administration. It is the company’s first acquisition of 2018, following the seven it made last year.
The move – for an undisclosed “seven-figure” amount – expands Better Collective’s interests in the Finnish market traditionally its smallest Nordic market.
Founded in 2014, Premium Administration is a casino and sports betting affiliate and brings sites including kasinosankarit.com and vastaveto.com to the Better Collective portfolio, along the company’s established Finnish arm.
Michal Kopec, head of M&A at Better Collective, said: “We would like to thank the sellers for a transparent and fair process, we are very excited about carrying forward the magnificent job they have been doing.
“This is a perfect opportunity for us to continue growing across Europe, and the Finnish market has long been on our radar.”
Mikk Maal, partner at Premium Administration, added: “We are so proud with what we’ve created in the past, but at same time we are also excited to see what could happen in our upcoming years with Better Collective.
“With their resources and know-how, the future looks brighter than what we could have hoped for. We are sure that our loyal readers will see the Better Collective benefits very soon.”