Online gaming operator group Fortuna Gaming, launched in 2017, is launching a new bingo and slots site, Umbingo.

“We’ve been looking to expand our bingo portfolio for some time, and we’re delighted to announce the launch of Umbingo,” said Scott Manford, CEO of Fortuna Gaming.

The general theme of the Umbingo site has been designed with relaxed, colourful images relaxed to boost customer appeal.

The company has also teamed up with games provider, Dragonfish. “This is the first brand we have launched in conjunction with Dragonfish,” Manford continued. “We chose them because we felt they had the experience, expertise and passion for the bingo niche, which was lacking with other providers.

“We’ve been extremely impressed with the Dragonfish platform to date and we’ll be looking to add further brands on it going forward. “

Through Umbingo, Fortuna’s primary aim is to grow its share of the bingo market, while offering a range of trustworthy games with a “high-quality bingo site which is fit for the digital age”.

Bingo games are the main focus of the site but there are also a collection of online slot titles that will be available.

Manford concluded: “The launch of Umbingo is the first of many brands that Fortuna Gaming has scheduled for 2019, as the company continues to grow and expand into new verticals and territories.”